One of the most significant questions entrepreneurs often get stuck at is: Google Ads or Facebook Ads? With performance marketing dominating the growth of businesses in 2023 already, it becomes of utmost importance to choose the right advertising platform to attain your business goals.
Both Facebook and Google platforms have their own strengths. So, a well-informed decision can significantly boost your business.These days ppc management services are provided by companies all across globe. You will have to consider specific factors like target audience, and the kind of product or service you offer.
Start ups have a very specific audience upfront. With a spending limit, it’s important to learn where to spend your money most effectively. Remember, for startups, it’s a marathon of a race rather than a sprint.
So, let’s explore the reasons and factors that will be crucial in choosing which platform to use between Facebook Ads and Google Ads.
Basics of Facebook Ads and Google Ads
What are Facebook Ads?
Facebook Ads is the advertising world of Meta that constitutes of over 2.8 billion active users. That’s close to the populations of India and China combined. With Facebook pages being the center for brand showcasing, selling, and establishing trust, Facebooks Ads has become a powerful tool to reach the right audience in a targeted manner.
So, what makes Facebook Ads highly relevant? Surely it can’t only be the number of active users on the platform and the space for small businesses and startups to find their foot in the online space with authority. What makes it immensely significant is the social nature of users on Facebook. People are on this platform to connect, share, and engage.
Courtesy of the Facebook Ads, your startup can have a laser-focused targeting system that can show your ads to the specific users based on the demographics, preferences, likes and dislikes, interests, buying habits, etc. You have the liberty to zero in on your target audience.
What are Google Ads?
Google Ads are like digital billboards on online highways. When users search for something, Google ensures to list your in front of them. Startups can use Google Ads to locate their target audience, specifically target them with their products/services, help them land on your website, etc. Over 3.7 billion searches happen every day on Google’s search engine.
There are three types of Google Ads.
- Search Ads: If someone searches for “best sports shoes” into Google, and your shoes’ ad pops up – that’s called a search ad. It’s all about being present at the right place at the right time.
- Display Ads: Has it ever happened to you that you visited a website and saw an ad of a product you were looking for on any other website or an app too? Like, you were looking for a pair of sports shoes online and then you saw that appear while you were scrolling through your social media feed. That’s the power of display ads. They have the liberty to appear across Google Display Network. For startups, it can be healthy to appear on multiple online spaces where your target audience is looking for a similar product or service.
- Video Ads: With YouTube rising above and beyond in terms of video content consumption, video ads have lately become a formidable force. They are a perfect means to capture attention instantly, tell your brand story, and compel your audience to take action. Videos are engaging, we all know that. With the attention span declining even more, short videos can be used as advertising medium to convey, inform, and sell.
What are the Deciding Factors for Choosing Your Advertising Platform?
- Identify your marketing objectives. Do you want to spread awareness about your startup? Do you want to generate leads? Or do you want to seal the deal?
- Define your budget. Remember, in a startup setting, every penny counts. For brand awareness, Facebook ads can prove really cost-effective. And for driving conversions, you need to turn to Google Ads while on a tight budget.
- Learn about your target audience. If your audience is socializing online, you need Facebook Ads. And if your audience is searching for similar products or services on search engines, you need Google Ads.
- Create a buyer persona of your audience. Jot down their pain points and aspirations. Their needs, wants, and desires should dissect your choice of ads.
Why You Should Choose Facebook Ads for Startups?
Facebook Ads can prove advantageous because of the following reasons.
- Visual Appeal and Storytelling
FB Ads will help you tell your brand story in an empathetic way. Facebook is immensely populated will all sorts of visual content, from static images and carousels to short and long videos. A study revealed that, social media posts with images attract 2.3 times more engagement than text-based posts. A picture may be worth a thousand words, but a well-articulated ads can be the reason to garner a thousand clicks.
- Engaging with a Diverse User Base
Facebook is an arena of diverse demographics. People of all age groups and different professions across the globe access it everyday. That gives an undue advantage to find a niche audience that can cater to your services or products. This is where strategic targeting can be beneficial. Once you find your target audience, you spending will be directed towards them. For startups, every penny spent in the path of glory is a win.
Why You Should Choose Google Ads for Startups?
Google Ads have an upper hand because of the following reasons.
- High-Intent User Engagement
When a user searches for “best running shoes”, and your ad pops up, it;s not just a placement but an invitation to choose your brand. The objective of being at the right place for the right reasons is one to choose Google Ads. Your audience is already on a lookout for your product. You just need to be there for them. Search engines hardly move to the second page when they are looking to buy. They too deserve trust and faith in the brand they choose.
- Leveraging Keyword Targeting for Relevance
Keywords are the search queries users type in the search engines. When you bid for relevant keywords, you have an advantage to guide your audience to your website’s landing page or directly to the product or service they are looking for. Keywords can be easily target with some research on what your target audience is searching for. All you have to do is choose the right keywords to showcase your products. This is one of the most important ways to direct your target audience toward your brand in a pool of tight competition.
Key Takeaways
To wrap up, we would suggest you to corner your marketing objectives first. You also have the choice of integrating both Google Ads and Facebook Ads with your startup. You just need to maintain the right synergy and create a cohesion between the two so that all your marketing objectives can be achieved. Take advantage of both the platforms individually and refine your strategies consistently.
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