A landing page is a website that is intended to entice visitors to perform a particular action. Getting users to subscribe to a newsletter, buy something, or RSVP to an event are a few examples.
You first need to ensure that what is your goal that you want to get and then detect the right type of Landing page. Typically, pay-per-click advertising campaigns direct users to landing sites.
However, consumers and customers might also come across your landing page through your homepage, social media updates, natural search results, or email marketing initiatives. Here in this article, we are about to discuss different types of landing pages and the difference between a landing page and a homepage.
What Is A Landing Page:
In the digital marketing world, a landing page is considered a standalone web page. This page was created basically for any type of advertising and marketing campaign.
Just like its name, a landing page is where a visitor or potential buyer “lands” after they click on any kind of link through ads from various sites. Like Google, YouTube, Facebook, Instagram, Twitter, etc. Or they land on the page through any commercial email.
Different Types Of Landing Pages:
You will be able to find a lot of variation in landing pages depending on what kind of business it was. Here are some most common types of landing pages that you will easily find.
1) Lead Generating Landing Page:
One of the most common landing pages was a lead-generating landing page. You can find a message from the marketers on this type of landing page about how you need to subscribe to their website.
Or you need to give them your email address to receive upcoming offers. Most sites like Ebooks, guides, and webinars have this kind of landing page.
2) Click-through Landing page:
Another common type of landing page is the click-through landing page. This type of landing page gives every important information about an offer to the visitors to make them “click-through” to a conversation page just like the name.
This landing page basically plays the role of a middleman between the ad and the online store and makes them familiar with the product or service.
3) Squeeze Landing Page:
All the types of landing pages are just like its name. The squeeze landing page literally squeezed all the required information from a visitor.
Squeeze landing pages work like lead-generating landing pages but they are much smaller and shorter with a very minimal amount of text and photos. But both the landing page doesn’t have any kind of exit and contains clear CTAs.
4) Splash Landing Page:
Splash landing pages are great to grab the attention of the visitor and make them potential customers or consumers.
Unlike the other type of landing pages Splash landing page focused on to fulfill the set goal instead of creating conversations. This type of landing page is mostly used to make an announcement to visitors.
5) Thank You Landing Page:
Thank you landing page can easily benefit your lead generation efforts. When a customer or consumer already makes a purchase or takes the service from a specific site then this landing page offers a bunch of new products or services to your visitor.
There are some other ideas that you can do with a thank you landing page like you can offer generous discount codes or kindly ask them to follow your page on social media.
6) The Long-form Sales Landing Page:
We all have some experience where we watch a commercial on TV and hate it but after listening to all the information about that product or service we suddenly started to like it.
Well, the long-form sale landing page works just like that. The main target of this landing page is to make the visitor buy the product by providing detailed information about that.
7) Coming Soon Landing Page:
A coming soon landing page basically provides a sneak peek of your product or service that hasn’t been ready yet to your visitors. A “notify me” email will be attached to this kind of landing page so that the visitors can come back after the revelation.
8) Unsubscribe Landing Page:
When you do not want to lose a valuable customer or consumer and want a last chance to make things work.
That is the exact work of an unsubscribe landing page by providing them with an important reason to stay on your site. This landing page appears when a customer wants to unsubscribe from your email campaign.
9) Product Page:
If you want your visitors to land on a specific product page then the product landing page is for you. This type of landing page is quite normal in the tech and retail industry.
This product page contains all the relevant information about the product, its features, and the benefits of using it.
10) Event Landing Page:
If you host an event or webinar or conference, people will need to know why that meeting is beneficial for them. This is where you need an event landing page with detailed information attached to a registration form.
| Landing Page | Homepage | |
| Purpose | ➼ Send requested content to the users | ➼ Connect users to the relevant content |
| Visitor Aim | ➼ Specific range | ➼ Broader range |
| Sources of traffic | ➼ Fixed campaign | ➼ Diverse campaign |
| Navigation | ➼ None or very few | ➼ A lot of options |
| Expected Action | ➼ Make visitors click any single call to action | ➼ Make visitors stay longer |
| Range | ➼ Fixed benefits of expected action | ➼ Entire business category |
Conclusion:
To sum it up it can be said that there are many types of landing pages, but if you want to choose the right kind of landing page for your website then you need to prioritize some essential factors.
First, decide your goals, then detect your audience and how far they were from becoming your customer. Then choose the right landing page that will help you to achieve your set goals.
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