Youtube Marketing is a very popular form of marketing that is very popular. Due to the sheer popularity of the platform and such a large user base, there’s a lot of potential in this particular type of marketing form. Hence, in this article, I will be discussing what youtube marketing is and other things related to it.
Keep reading till the end to find out more information about the same!
About Youtube Marketing
Youtube Marketing refers to the process of promoting businesses on the platform of Youtube, through ads and videos. This is because video is an extremely powerful form, and Youtube is one such platform that is now growing faster and faster – than any other platform that is available out there. According to statistics, Youtube is the second most visited platform after Google.
With such a huge population using the platform daily, it is only natural for businesses to market their products and services over here.
Top Advantages Of Youtube Marketing
Here is a list of some of the advantages that Youtube Marketing poses for individuals:
Higher Visibility On Google
This is a recent trend on Google, where, if a person searches up a query on the search engine – more video-based results come up first. This can be taken advantage of by writing high-quality content on your particular websites and then making videos with the same context for Youtube. This is going to help in creating backlinks to your sites. This effectively refers to the fact that your business’s visibility is going to be increased even more on Google search.
More Traffic
Youtube is growing more and more every day. More than five billion videos are being consumed every day (according to stats). This serves so much more traffic potentiality than any other platform out there. If you do not create loads of videos for your business – then that is fine too. You are still going to reach an audience by putting up advertisements of your content on the videos of other creators. There is a lot of traffic on the platform of Youtube and hence this guarantees you in finding potential customers!
Greater Conversion Rates
Videos play on visual cues and are going to evoke much more emotions in the viewers. They are going to take up your messages from monotonous text and make them much more engaging and entertaining with the aid of videos. They are also going to aid you in building up authority and trust among several people in a creative way. According to stats, videos have an 80% of higher chance of converting potential customers.
More Number Of Video Types
One other great advantage of Youtube marketing is the different types of videos that you are going to be able to create for showcasing your brand online. Some of the most common types of videos that are available on the platform of Youtube are sales videos, explainer videos, video ads, and presentation videos. You are going to be able to very easily curate content of different types on this platform.
Here are a few types of videos that you would be able to create:
- You always have the option of going live and engaging in discussions with people who comment on your life
- engaging and funny videos
- behind the scenes videos of how your brand works
- address common queries
Building Of Email List On Youtube
This is another major benefit of Youtube marketing. There are a lot of software available that allows one to sign -up for their information mid-video. A video can get paused temporarily for the viewer to be able to enter their information and become a subscriber to your email list. This form of approach is going to make it very easier for you to build up an email list, while at the same time maintaining providing quality content to the audience.
Cons Of Youtube Marketing
Here is a list of the following disadvantages that Youtube Marketing might pose for people who look forward to utilizing it:
Lack Of Control
This is a great disadvantage of Youtube Marketing. You have to follow and keep up with hashtags and trends to remain relevant. This is especially going to be a downfall, if your business doesn’t even relate to those hashtags and trends which are getting all the hype by a majority of the people currently.
Time Consuming
Creating Youtube videos is very time-consuming in nature. For the finished product to look flawless, there’s a lot of effort that needs to be put in. There are also a lot of skills that come into play here as well – for which you might need to hire professionals (who are well costly to hire).
Ads Are Skippable
After putting a lot of time and money into an ad, you also have to know about the fact that ads are generally skippable. Hence, all of the resources might go to waste at the end of the day.
Not-Relevant Audience
The ads can get marketed to audiences that are not relevant, and just because your unwanted ad annoys them, they could potentially leave bad reviews on your videos. This situation gets referred to as a bad form of publicity.
To Wrap It Up!
Youtube positively provides every business with the opportunity for getting more customers and traffic. At the same time, it is also very competitive. Hence, you need to make sure that you are effectively optimizing the content and checking its quality before publishing it on the platform.
Thank you for reading till the end. I hope you found the information regarding youtube marketing useful.
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